Wednesday, June, 03,2026

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BUDGET GIVES BIG BOOST TO ORANGE ECONOMY

The Union Budget has given a green signal to the Orange Economy. India’s largest creative talent movement has received a colossal push. IICT, Mumbai, will set up AVGC Content Creators Labs in 15,000 schools and 500 colleges to meet the market demand of 2 million professionals.

There is a seemingly small but powerful twoline proposal by Union Finance Minister Nirmala Sitharaman in Point No. 60 of the Union Budget 2026– 27. It announces that the Indian Institute of Creative Technologies, Mumbai, will set up AVGC (Animation, Visual Effects, Gaming and Comics) Content Creators Labs in 15,000 schools and 500 colleges. This sector will require 20 lakh professionals by 2030, and this budget proposal will make it possible to supply these professionals.

To understand its importance, we must go back to January 12, 2026. The venue was Bharat Mandapam, where Prime Minister Narendra Modi was addressing the Viksit Bharat Young Leaders Dialogue 2026. In that session, the Prime Minister invoked the Indian AVGC industry to capture the immense global potential of this booming sector. PM Modi stated that a character like Bajrang Bali—Hanuman ji— alone has the potential to attract more viewership and audiences than the combined efforts of Mario, Batman, He-Man, and Superman. PM Modi’s vision is that India must dominate the global AVGC industry. The gaming industry alone is projected to reach USD 320 billion by 2026. This is not merely about GDP; it is an innovative push to spread Indian culture globally. Characters from the Ramayana and Mahabharata can outshine Mickey Mouse, Mario, or Pikachu, propelling India to leadership in global gaming. We can showcase thousands of stories from every state in thrilling ways across hundreds of platforms and mediums.

In the Modi era, communication is not just about economy and promotion; it is a vital tool for empowering youth, a pillar of Developed India @2047, and for giving Indian products global reach. To position India as a world leader in soft power, alongside spirituality, Buddha, Gandhi, non-violence, and yoga, gaming is set to play a major role.

The Economic Survey 2025–26 states that the Orange Economy crossed USD 100 billion in 2024 and is generating spillovers into tourism and urban services. Overall, mediumterm prospects remain strong, bolstered by digital adoption, content diversification, experiential consumption, expanding connectivity, and technological advances in AI, immersive media, and virtual production. Video subscription revenues are estimated at `9,200 crore in 2024. Highgrowth, export-oriented segments such as animation and VFX reached a revenue size of approximately `103 billion in 2024, supported by skilled manpower and cost competitiveness. The gaming segment, driven largely by mobile platforms and digital payments, expanded rapidly, with industry revenues estimated at around `232 billion in 2024, supported by a large and growing user base.

What is the Orange Economy?

The Orange Economy is driven by creativity, culture, and intellectual property, where value is created from ideas, knowledge, and artistic expression rather than physical goods. A key component is the concert economy, which includes large-scale live music and entertainment events and their value chains—ticketing, hospitality, travel, logistics, media, advertising, and local services.

Globally, live music accounts for nearly one-third of total music revenues. In the US, it generated over USD 130 billion and supported 900,000 jobs in 2019, while in the UK, music tourism contributed £6.6 billion in 2022. Concerts act as high-multiplier, labour-intensive economic drivers, boosting tourism, urban services, and employment—especially for youth. UNCTAD estimates show creative industries contribute 0.5 to over 7 per cent of GDP across countries, highlighting their strong growth potential.

The creative economy is a feasible development option that can be realised through innovative, multidisciplinary policy responses and inter-ministerial action. At the heart of the creative economy are the creative industries, defined as the cycles of creation, production, and distribution of goods and services that use creativity and intellectual capital as primary inputs. In India, the concert economy is nascent but scaling, supported by a young population, rising incomes, digital ticketing platforms, and improving urban infrastructure. International experience underscores that economic gains depend on urban readiness and facilitative governance, including streamlined permissions, predictable regulations, efficient crowd management, last-mile connectivity, and coordination across city authorities and tourism bodies. Initiatives such as WAVES 2025, WaveX, WAVES Bazaar, and the Institute of Creative Technology (IICT) will play a vital role in fulfilling national ambitions. Aligned with the Prime Minister’s vision of positioning the concert economy as a national growth driver, the Ministry of I&B has set up a Live Events Development Cell (LEDC).

Next Round: Tourism and Hospitality

The hospitality industry is a curator of the nation’s image in the eyes of the world. Investment in tourism creates more jobs per rupee than manufacturing or the services sector. Tourism provides employment not just to youth but especially to the unskilled and semiskilled, thereby bridging the gap between skilled manpower demand and unskilled manpower supply. Tourism and AVGC are also tools to showcase India’s soft power through culture and art. Despite having world-renowned attractions such as Ajanta– Ellora, Ayodhya–Varanasi, and the Taj Mahal–Red Fort, India receives fewer foreign tourists compared to countries like Turkey, Poland, Singapore, and Thailand. This highlights the need for improvements in infrastructure and other areas, which the Union Budget 2026–27 seeks to address. The Budget announces plans to upskill 10,000 tourist guides for 20 iconic destinations and to develop wildlife-linked, trekking, and nature-based tourism. Additionally, the establishment of three Ayurveda AIIMS and five regional AYUSH medical hubs will boost medical tourism. India already has a reputation as an affordable and reliable world leader in this sector.

THE VIEWS EXPRESSED BY THE AUTHOR ARE PERSONAL

Brajesh Samaria, The author is an IIMC Delhi alumnus, currently serving as Deputy Director at Directorate of Information and Public Relations (DIPR)

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Daily Astro

03-06-2026

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Aries

Ganesha says it will be an important day for you, Aries. Your energy and confidence are ready to take you to new heights. Today you will be able to express your thoughts with clarity, which will increase your communication skills. New opportunities may arise in the working areas, which you have to be ready to take advantage of. In social life, you can make new meetings, which will prove beneficial for you in the future. This day will be good for solving family issues, and you will be able to establish better relations with your close ones. In the field of health, take care of your routine and resort to yoga or meditation to relieve mental stress. Controlling your expenses will be a smart move, as any sudden financial need may arise. Overall, this day is for you to stay positive, just use your insight and energy properly.

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Pisces

Ganesha says it is going to be a positive day for you. Your sensitivity and intuition will flourish today, allowing you to establish better connections between yourself and others. It is time to connect with someone or refresh old memories. Try to communicate with people close to you, as it will strengthen your relationships. In the field of work, your creativity will be cyclical today. If you are working on a project, your ideas will be new and full of innovation. Do not be afraid to share your ideas, it will give you positive feedback from your colleagues. In terms of financial condition, avoid any big investments. Small expenses will prove to be justified but think well before making any big decisions for the long term. In terms of health, focus on a balanced diet and regular exercise. For mental health, practicing meditation or yoga will help keep you stress-free.

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Aquarius

Ganesha says new opportunities are likely to open up for you. You will be in a position to take your creative abilities to new heights. This is the time to share your ideas and make new plans. Your friends and family will support your ideas, so it will be beneficial to take their advice into account. Positive changes are possible in business. This is the right time to work on an important project. You will get an opportunity to use your skills and knowledge properly. But, be careful; in some cases, you will need to control your emotions. In personal life, relationships will deepen. You will try to spend more time with your loved ones. This is a good time for love and companionship. Enjoy emotional moments that will make your relationships stronger. Be health conscious. Dedication to yoga and meditation will give you mental peace. These activities will keep not only your body but also your mind active. Overall, today will be full of possibilities for you. Stay committed to your dreams and work on them.

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Capricorn

Ganesha says your day is full of some new possibilities. You will experience grace and stability in your actions. This is the time to focus on your goals and work with determination to pursue your plans. You are likely to get success in your work, especially if you maintain your hard work and dedication. Positive changes can also be seen in your relationships. You will get a chance to spend time with family and listen to them, which will increase mutual understanding and depth. Focus on communication, as it will make your relationships stronger. However, it is also time to make monthly plans. Take care of your financial matters and try to save. This is the time when you can take concrete steps for your future. Your health condition is likely to remain normal but take some rest. Maintaining a mental balance will be important for you. Stay positive and keep faith in your actions!

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Sagittarius

Ganesha says today will be full of new possibilities and positive energy for you. You will feel a rise in your confidence, which will keep you open to new opportunities. This is the right time to make an important decision. Your spirituality and intuition will be strong, which will enable you to understand and face difficulties. Spending time with friends and family will awaken a sense of happiness and satisfaction in your mind. Relationships with colleagues at work can take a new direction. Cooperation and communication will help solve problems. If you face an obstacle or challenge, remember that you can overcome it. In terms of health, you may need to make a little improvement in your routine. Regular exercise and a balanced diet will give you freshness and energy. Strengthening social relationships and contacting new people will also be beneficial today. This is the time for self-growth and positive change for you, so recognize the energy within you and use it properly.

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Scorpio

Ganesha says today will be full of enthusiasm and energy. You will move towards achieving your goals, and your hard work will pay off. Social life will also be active; you will get a good chance to spend time with friends and family. In terms of health, take a little caution. Focusing on meditation and exercise will help reduce mental stress. This is also a good time to take up a new hobby, which can unleash your creativity. Take wise steps in terms of money. Make informed decisions while investing. For potential financial gains, take a look at past projects again. Your career is showing good signs of progress. Your ideas may be appreciated at the workplace, which will increase your confidence. Still, some issues may require restraint. Overall, today will prove to be positive and auspicious for you. Spend it with pride with your loved ones.

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Libra

Ganesha says today will be a very auspicious and positive day. You will get a chance to clarify your thoughts, which will bring stability to your personal and professional relationships. Your communication skills will increase, and this will open the doors of new possibilities for you. Your creativity and aesthetic sense will be especially strong today. If you are associated with any art or design, your work will be appreciated. This is the right time to express your feelings. If you are confused about a decision, trust your intuition; it will show you the right path. In terms of health, small changes can make your life better. Focus on regular exercise and a balanced diet. In love and relationships, a new understanding will develop, which will strengthen the mutual bond even more. Overall, this day is a sign of positive changes and new beginnings for you. Stay focused on your goals and recognize your inner strengths.

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Virgo

Ganesha says today is a suitable day to highlight your cognitive abilities and business skills. Today, you will be full of clarity and precision in your actions, which will increase your value among your colleagues and superiors. There is a possibility of bringing some changes to your routine, which will bring positive results for you. This is a good time to improve relations with family members. Try to resolve any old disputes, and keep communication open. In terms of health, meditation and yoga will bring mental peace. Also, take some time out of your routine for exercise. From a financial point of view, this is the right time to make a good plan for the right investment. Take a good look at the options available to you and make a wise decision. Overall, today will prove to be a day of new possibilities and positive changes for you. Be full of confidence and stay focused on your goals.

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Leo

Ganesha says today will be a day full of energy and inspiration. Your confidence will increase and your thoughts will come out with clarity. On this day, you will be able to see some new possibilities in your career, which will bring you hard work. Mutual understanding and harmony will increase your relationship, which will create a happy atmosphere among the family. This is a great time to express your thoughts clearly, so do not hesitate to communicate with your partner or friends. It is important to be health conscious, a little exercise and meditation will maintain your mental and physical health. Overall, this day will bring activity and positivity for you, so make the most of all the opportunities!

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Cancer

Ganesha says it will be a day of information and communication for you. Your mind will be full of ideas and you will be able to express your ideas well. There is a possibility of some new opportunities in professional life, which can prove beneficial for you. It is a good time to strengthen relationships with your colleagues, so work together at the workplace. Your emotional state will also be strong. Time spent with family will give you satisfaction. If you have any old problem going on, then the right time is coming to solve it. However, you need to keep your emotions under control, so that you do not get agitated over small things. In terms of health, try to practice yoga and meditation. It will empower you both mentally and physically. Take informed decisions in financial matters; do not rush into any investments. In summary, this day will be all about communication and cooperation, which will lead to positive changes for you.

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Gemini

Ganesha says there will be a new energy and freshness in your thoughts, which will make your personality even more attractive. Social contacts are likely to increase, which will expand your network. You will be inspired to spend blissful time with your friends and family. Some positive changes can also be seen in the business sector. The results of your hard work will gradually start coming, and this will motivate you to move forward. Keep in mind that while sharing your ideology, work with empathy, this will strengthen your relationship with colleagues. It is important to be health conscious. A little attention and relaxation will give you mental freshness. Practicing yoga or meditation will be beneficial for you. This day will be full of positivity and new possibilities for you. Express your mind openly and do not hesitate to adopt new ideas.

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Taurus

Ganesha says it will prove to be a positive day for you, Taurus. You will feel energetic and full of confidence. The time has come to reap the fruits of your hard work and efforts. The workload may stress you for a while, but you will face all the challenges recognizing your strengths. Sweetness will also remain in your relationships. Spending time with your family and friends will be a source of joy for you. Conversation with someone special can give you a new vision and promote mutual understanding. A special occasion may be organized among friends or family, which will bring happiness and harmony to you. Moments spent with loved ones will give you mental peace. It is important to be health conscious. A little exercise or yoga will give peace to your mind and energy to your body. Your day will be full of happiness and positivity, just keep your thoughts and emotions balanced.

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03-06-2026